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Simply Smooth Color Lock Complete Kit in February Beauty Launchpad! The Simply Smooth Color Lock Complete Kit is featured in First Look Hair! |
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Simply Smooth Education American Salon Magazine's online Stylist Voice showed our education forum including Demo Days, Look and Learn, and Certification |
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Simply Smooth in Long Island Bride & Groom! Long Island's own Bride & Groom Magazine nicely featured Simply Smooth xtend keratin replenishing replenishing calming balm in their "beauty essentials." |
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Simply Smooth xtend Color Lock featured in February Modern Salon The February issue of Modern Salon Magazine included their bi-yearly "Texture Supplement" and xtend Color Lock was prominently featured! |
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Simply Smooth xtend keratin replenishing spray shine appears in February Modern Salon! Check out Modern Salon's THE GOODS and see Simply Smooth xtend keratin replenishing spray shine included in Shine & Protect! |
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Beauty Launchpad's December headlines feature highlights Simply Smooth Humidity Shield! In the December issue of Beauty Launchpad, Simply Smooth xtend keratin replenishing humidity shield hairspray is nicely pictured on their hairspray round-up. Simply Smooth xtend keratin replenishing humidity shield is a lightweight, non-flaking aerosol spray that resists humidity, repels moisture, and leaves hair touchable with a light to firm hold. Formula is perfect for styling and finishing the hair. |
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Doreen Guarneri Gives it Straight in American Salon! American Salon's December issue featured an article on The State of Straight and American Culture's Simply Smooth was included. Doreen Guarneri is quoted on how Simply Smooth Color Lock can help salons increase revenue with this quick, affordable keratin service. |
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Doreen Guarneri is quoted in Stylist & Salon Newspaper's December feature Doreen Guarneri wears many hats and aside from being the co-creator and global artistic director for Simply Smooth with her husband Lou Guarneri, Doreen also owns American Culture, The Look Salon where she works behind the chair with everyday clients. Knowing a thing or two about distribution, Doreen offers advice on how salons building relationships with their distributors can help them grow their business. |
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Doreen Guarneri works texture magic in Modern Salon's December texture technical! The December issue of Modern Salon magazine featured a technical with Doreen Guarneri. In the technical Doreen takes the reader through a professional Simply Smooth keratin treatment and discusses texture management. |
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Modern Salon's December issue includes Simply Smooth Intensive Tone Duo! Simply Smooth Intensive Tone Duo is the perfect pair for color care, hydration, vitality and added super shine! |
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Simply Smooth's Doreen Guarneri Talks Straight on keratin and formaldehyde Beauty Launchpad's December issue featured a full page story entitled Straight Talk with Doreen Guarneri. In the article Doreen discusses how Simply Smooth was created out of need for a smoothing product that was safe for her and her clients. |
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Simply Smooth and Louis Guarneri featured in Launchpad's November 2011 MY WAY! The November issue of Beauty Launchpad featured an amazing article on American Culture's Louis Guarneri in their MY WAY column, which discusses his passion for manufacturing, for stylists, and the industry as a whole. |
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American Culture and Simply Smooth receive a full spread in Export's November issue! Nov Export Magazine, which has distribution internationally, gave American Culture a complete spread which takes the reader through Simply Smooth keratin treatments and our xtend maintenance line, as well as company background and corporate facility. |
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Simply Smooth xtend humidity shield hairspray featured in Nylon Magazine!! Nylon Magazine, an edgy, cool, consumer magazine that focuses on pop culture and fashion, featured xtend humidity shield hairspray on their Patriot Act feature -- nice reference for American Culture! |
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Simply Smooth shares the new rage in braids! If you haven’t worn braids since you were ten and you still picture Pippi Longstocking and Raggedy Ann when you think of braids, you're definitely not cued in to the latest hair trend that's sweeping the nation! |
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LIVE CHAT WITH DOREEN GUARNERI!
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Allure.com Editor's Favorite: Simply Smooth magic potion!!! During the week of October 24, Allure.com featured |
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Simply Smooth magic potion giveaway on beautystat.com Simply Smooth magic potion was featured as a giveaway on beautystat.com! This site boasts a 50,000 member community with 20,000,000 social network connections! |
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Simply Smooth supports autism fundraiser American Culture donated a luxury auction basket full of Simply Smooth as well as a gift certificate from American Culture, The Look Salon to Tantalizing Tastes, a fundraiser hosted by the Fay J. Lindner Center of Autism. Funds raised will benefit the Center for Autism, a state of the art program serving individuals and families impacted by autism, throughout their lifespan. |
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Simply Smooth supports breast cancer research Simply Smooth and American Culture, The Look Salon supported breast cancer awareness through The Fact Foundation, a Long Island New York non-profit organization established with the aim of raising funds for breast cancer research. Founded in 2001, FACT (Find a Cure Today) is becoming a major fundraiser for breast cancer research. The Fact Foundation’s October 26th event at the Carlyle at the Palace in Plainview, New York is their big yearly fundraiser and American Culture was pleased to support the event with a donation of 300 Simply Smooth xtend keratin reparative magic potion into each attendee gift bag. American Culture, The Look Salon, is provided a makeover gift certificate and an array of Simply Smooth products for a raffle basket worth over $500. |
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Simply Smooth supports October Charities Simply Smooth was pleased to support Fashion Fights Cancer, an organization whose mission is to nurture the minds, bodies and souls of cancer patients and survivors through fashion and design oriented activities. Fashion Fights Cancer hosted The Global Fashion Fight through an exhibit, sample sale and benefit October 25th – 27th at Central Park West in New York City. Simply Smooth was proud to be a part of this important cause by donating 300 Simply Smooth magic potion into attendee gift bags over the course of the event. |
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Canadian Hairdresser 's October issue featured Simply Smooth! The Simply Smooth xtend maintenance system including their range of shampoos, conditioners, styling and finishing products were a big hit in the Top Shelf page of Canadian Hairdresser! |
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The Cure Tools featured in Beauty Launchpad Magazine! Simply Smooth The Cure Tools were included in September's Beauty Launchpad's Tool Talk page and how it seals keratin treatments with paramagnetic alloy which cures keratin deep into the cuticle! |
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To Russia, with Love As Simply Smooth expands its horizons and moves across the map, one of its newest stops is Russia! The launch just kicked off this week at InterCharm 2011, one of the largest cosmetic events of Russia and Eastern Europe. Check out the exciting booth and if you happen to be in Russia, stop by! |
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Simply Smooth color lock makes a grand splash in October 2011 American Salon! The October issue of American Salon Magazine features our beautiful red Simply Smooth color lock model and elaborates on how color lock's keratin and collagen blend is the perfect addition to any color service! |
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Simply Smooth substance graces the pages of Beauty Launchpad's October issue! Simply Smooth xtend keratin replenishing substance was included in Launchpad's First Look page and was touted as a pomade to thicken and plump hair strands! |
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Simply Smooth's Doreen Guarneri included in Modern Salon's Women of Style! Doreen Guarneri, co-creator and artistic director for Simply Smooth, was included in Modern Salon's prestigious Women of Beauty in Modern Spotlight! |
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Simply Smooth's Doreen Guarneri shares hair extension tips in October Modern Salon Hair extensions take extra care and Doreen Guarneri offers clients how to make the most out of your investment with proper care! |
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Simply Smooth in Salon Magazine's Straight Up Feature! Canada's Salon Magazine featured on an article on the new wave of smoothing products and includes a quote from co-creator Doreen Guarneri on Simply Smooth compliance. |
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Big Brother's Rachel Reilly Introduced to Simply Smooth through her hairdresser sister! Rachel Reilly, the BIG WINNER of Big Brother's 13th season, was introduced to Simply Smooth products through her sister, Elissa Reilly, a freelance hairstylist! Elissa fell in love with Simply Smooth because, as she puts it, she FINALLY found a system that actually did what it claimed to do – smooth her unruly hair and make it easier to style. According to Elissa, "after my Simply Smooth keratin treatment, I received compliments on my hair continually. Even after a length of time since last using the product, I continued to receive the benefits. I even feel Simply Smooth helped make my hair grow by keeping my ends from splitting.” |
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Simply Smooth donates to the African Medical Research Foundation Simply Smooth makes a donation to the Aftican Medical Research Fund on behalf of actress Mena Suvari, who is a US Goodwill Ambassaor to AMRF. |
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Simply Smooth supports Michael J Fox Parkinson Charity In conjunction with actress Dania Ramirez, who supports Parkinson's charities, American Culture donates to this important cause. Here's Dania pictured with the American Culture, The Look Salon staff! |
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American Culture and Simply Smooth has extensive coverage in Beauty Launchpad! Check out the September issue of Beauty Launchpad for multiple pages of coverage on Simply Smooth including a photo and quote with Doreen Guarneri in "Future Thinkers," the American Culture website debut, color lock and the "try me" kit in Free Launch, and xpress! |
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Modern Salon's September issue includes lots of Simply Smooth!! Modern Salon's September issue includes a special texture supplement and American Culture's Doreeen Guarneri was featured in the interview. There covered was Simply Smooth color lock, keratin original and the American Culture team photo from Cosmoprof! |
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Simply Smooth gains coverage in European Estetica Magazine! Simply Smooth, the name synonymous with safe smoothing, was included in the Fall issue of Estetica Magazine! Simply Smooth & Straight was included in their feature on "smoothing products" and the Long Island premiere of Simply Smooth to salon owners was featured with a team image! |
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Simply Smooth makes a grand splash in Hot by Hair's How The September/October issue of Hot by Hair's How featured a two page spread on American Culture Simply Smooth's co-creator and global artistic director, Doreen Guarneri! |
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American Culture The Look Salon has a celebrity visitor!! EXCITING NEWS! After being introduced to Simply Smooth through hairstylist Bridget Cook, key stylist for the upcoming American Reunion movie, Dania Ramirez has become a big fan. Dania, who has been seen in many roles including Alex on Entourage as well as Heroes, X-Men, The Sopranos and the upcoming Premium Rush, came into American Culture The Look Salon for a Simply Smooth keratin treatment with co-creator Doreen Guarneri! She was just thrilled with the results and already tweeted with American Reunion co-star Ali Cobrin, who is also a HUGE FAN of Simply Smooth! |
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Simply Smooth appears on hit TV reality show Big Brother! Looks like contestant Rachel is a big fan of Simply Smooth magic potion. When it was time to style her hair, we see her reaching out for Simply Smooth magic potion -- the all in one leave in conditioner/styler that FIXES EVERYTHING! |
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HOT BY HAIR'S HOW HOT TV GUIDE!! American Culture Brands Takes A Huge Leap Forward!!! Check out http://hot.hairshow.us/!! |
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Ali Cobrin of American Reunion LOVE Simply Smooth Ali was introduced to Simply Smooth on the upcoming American Pie sequel called American Reunion. Now, she's hooked! Here's what Ali had to say: “I've been using the simply smooth products on set of American Reunion. Mena Suvari and Dania Ramirez and I are all super hooked.” |
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Mena Suvari LOVES Simply Smooth!! Actress Mena Suvari was recently introduced to Simply Smooth through hairdress Bridget Cook, who is the key stylist on the set of the upcoming American Reunion. Mena is so pleased with it she tweeted: “I'm thrilled that I was introduced to the line while in Atlanta working on 'American Reunion'. I quickly stopped using the Kerastase I had and switched over to Simply Smooth. I love the way the products make my hair feel, keep my color vibrant, and smell so yummy.” |
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Simply Smooth & Epiphany Salon featured in the Chattanooga Times Free Press! Big Hair Blues? In the Chattanooga Times Free Press article on keratin treatments and product knowledge, Simply Smooth was THE CHOICE for Ephiphany Salon! |
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Simply Smooth makes its Allure debut! Allure's Daily Beauty Reporter discusses going easy on the shampoo to fix summer ravaged hair. Their reco? Simply Smooth xtend keratin replenishing between dry shampoo!! |
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Simply Smooth's Doreen Guarneri features texture management! Modern Salon Magazine's August issue, Style Watch column, included a page on Simply Smooth's HOT new models!! |
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American Culture's Simply Smooth Makes its NAHA debut! Doreen Guarneri, co-creator of Simply Smooth, was a presenter for the Fashion Forward category at NAHA 2011 in Las Vegas this past July. Here she is with NAHA fashion forward award recipient Zahir Ziani! |
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Simply Smooth -- A Summer Sensation!! Simply Smooth next made its way into the hands of 500 Hampton goers over the peak July 4th summer weekend! Lucky recipients received a fantastic summer treat – a reusable white cosmetic pouch filled with all the summer hair care essentials for hydrated and healthy shiny hair! They are now ready for anything with Simply Smooth keratin replenishing tropical shampoo and conditioner, keratin reparative magic potion and keratin replenishing calming balm. As there were a limited number of bags available, interested recipients reserved a bag via text and were directed to strategic high-end locations in Southampton, Westhampton, East Hampton and Bridgehampton. The promotion was advertised in the one and only Dan’s Papers (circ. 50,000) and danshamptons.com! |
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Simply Smooth appears in Beauty Launchpad Magazine Simply Smooth & Straight was included in professional salon trade pub Beauty Launchpad's May issue entitled Smooth Operator! |
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Simply Smooth Goes Hollywood!!! The Daytime Emmy Awards was complete with the usual red carpet glamour and gorgeous celebrities, and for the first time, Simply Smooth made its way into the Hollywood festivities by partnering with Red Carpet Events LA who hosted a 2011 Post Daytime Emmy Awards Style Lounge. The “invite-only “happening was held in the ballroom of the SLS Hotel in Los Angeles on June 25 and was attended by many of the nominees, presenters, directors and writers of daytime television as well as press and media. Simply Smooth made its way into the high profile gift bag with a donation of Simply Smooth keratin reparative magic potion. Celebrities were encouraged to autograph the gift bag for an on-line auction in support of the African Millennium Foundation and the Venice Youth Art Foundation. |
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Simply Smooth Launches to Long Island Salons and Cosmoprof Stores! American Culture, co-owned by Louise and Doreen Guarneri, together with Steve Brody of Beauty Systems Group, premiered their Simply Smooth keratin treatments and Simply Smooth xtend maintenance system to Long Island salons and CosmoProf store managers at the Huntington Hilton Hotel on June 27, 2011. The event kicked off with a cocktail reception, followed by a stage presentation by Doreen Guarneri who addressed safe alternative to formaldehyde and how Simply Smooth is the safest keratin treatment on the market. The audience included many leading, long standing Long Island salons that are looking for a safe alternative in keratin treatments. |
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Simply Smooth makes an appearance at the Starlight Foundation Gala! American Culture Simply Smooth had the pleasure to participate in the Starlight Children’s Foundation annual A Stellar Night Gala by donating Simply Smooth keratin replenishing shampoo and reparative magic potion into the VIP Gift Bags. On Saturday, March 26, 2011, in Los Angeles California, Starlight Children’s Foundation held its annual event at the Hyatt Regency Hotel which benefited Kathy, Nicky & Paris Hilton along with the CFO of Forever 21, Don Won Chang, who was honored for their time and monetary contribution to the foundation. |
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Simply Smooth Makes National Appearance on ABC's THE VIEW Simply Smooth touch of keratin was featured in a segment with Barbara Walter's hairdresser, Bryant Renfroe, when he used the product to showcase amazing before and after results -- from frizzy to FRIZZ FREE!!! |
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Simply Smooth touch of keratin appears in WWD! Women's Wear Daily, THE beauty and fashion trade bible, included Simply Smooth touch of keratin in their "Playing it Straight" at home story. Doreen Guarneri,American Culture Simply Smooth co-creator, was quoted in the article that touch of keratin "addresses frizz in an instant!" |
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Simply Smooth touch of keratin included in a Vogue.com keratin round-up! The Verdict Is In: At Home Hair Straightening! |
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Simply Smooth touch of keratin makes its TV debut on NBC TV's story on The Next Wave of Keratin Products! This NBC story about keratin features Simply Smooth Touch of Keratin as a safe alternative to some of the high formaldehyde offerings in the salon. Independent chemist, Ron Robinson,introduces Simply Smooth touch of keratin and quotes it as "one they really like." |
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Simply Smooth xtend humidity shield hairspray featured in June Modern Salon! Featured amongst their "super stylers" was Simply Smooth xtend humidity shield hairspray in both aerosol and non-aerosol as a "light-weight, non-flaking spray styler to help repel moisture." |
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Simply Smooth xtend keratin replenishing spiral gel appears in Modern Salon! In the May issue of Modern Salon, where they featured "curl coaxers," Simply Smooth xtend keratin replenishing spiral gel was quoted to "eliminate frizz and form springy-spiral shaped curls." |
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You Tube Guru Michele 1218 is a HUGE fan of Simply Smooth!!! Michele 1218 has long been a fan of Simply Smooth to keep her locks smooth, silky and frizz free. When she contacted us to see if we would cover her next treatment, we did better than that! We invited up to our own salon to have a treatment with co-creator Doreen Guarneri! Michele came up with her friend Colleen and we gave them the royal simply smooth treatment!!! |
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New Product! Simply Smooth xtend keratin replenishing substance Simply Smooth xtend keratin replenishing substance is a supreme volumizer for intense texture and spiking, without any crunch! Amazing technology thickens and plumps each individual hair strand, creating maximum volume without firmness. |
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New Product: Simply Smooth xtend keratin replenishing reflection shine finisher Simply Smooth xtend keratin replenishing reflection shine finisher is an outstanding light styling cream that tames, defines and separates hairstyles. Finishes and styles hair with a magnificent high gloss. Works great to piece out hair! |
