WHO WE ARE American Culture is a hairdresser and family owned professional beauty industry business founded in 2001 by Louis and Doreen Guarneri. American Culture stands for freedom of expression, individuality and creativity. The philosophy is simple: to define the culture of hair care through a non-demographic approach that spans all generations and bridges all ethnicities. Located in Long Island, New York, all American Culture products are developed and tested at their own salon location — American Culture, The Look Salon. All products are created first and foremost with the integrity of the hair top of mind and are bottled and packaged right on the premises. American Culture products are developed with only the finest high quality ingredients available and are never tested on animals.
A montage of press and Simply Smooth co-creator Doreen Guarneri.
